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Leading the world in creating and delivering natural climate control solutions


About Seeley International

Seeley International is an innovative global leader in the design and manufacture of portable and ducted climate control solutions for the home, commercial and industrial markets. Our award-winning air conditioning and heating products are sold in more than 70 countries under the Breezair, Braemar, Coolair and Convair brands. We also manufacture cooking products sold under the Tudor Romeo brand.

Seeley International was founded in 1972 as Seeley Brothers Pty Ltd by Mr Frank Seeley and began manufacturing portable evaporative coolers. Since those humble beginnings, we have evolved into the Seeley International of today. Through mergers and acquisitions, our products and brands have proud ancestry dating back as far as the 1930s.

Since developing the world’s first all-polymer, non-corrodible evaporative cooler more than 30 years ago, Seeley has continuously made groundbreaking advances year after year. For example, Seeley coolers today have about half the parts of similar products, yet the performance is unmatched. Many of the components have been granted multiple international patents. Our latest world-leading technological breakthrough, the Breezair Icon Series cooler, can cool a whole home from as little as the cost of running a light bulb.


A strong focus on research and development – over $4 million spent annually – ensures Seeley meets its corporate mission of leading the industry through continuous innovation and technological advancement. For our customers, it means they own an extremely advanced product that is the best in the world.


Pictured left is Mr. Frank Seeley AM, founder and Chairman of Seeley International, at the Lonsdale manufacturing facility.

Technological innovation is not our only priority – we also place great emphasis on producing products that are environmentally friendly and healthy. The ecological benefits of our evaporative coolers are considerable. For example:

  • They are up to 90 per cent cheaper to run than conventional air conditioners.
  • There are no potentially harmful refrigerants involved in the cooling process.
  • They circulate fresh, cool air – not stale, recycled air.

This focus on environmental responsibility also extends to our heating range. In 2003, Seeley reset the benchmark for gas heater efficiency with the launch of its Braemar Ecostar range of ducted gas heaters.

With an Australian-first energy efficiency rating of up to 5.4 stars, the heaters have established new standards in climate control. The ultimate efficiency of the Ecostar range saves the environment by cutting greenhouse gas emissions, and saves money by extracting the maximum amount of heat from the minimum amount of gas.

For further information on Seeley products, use the web links to our brands above.

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